About

My Research Journey

I graduated from Duke with a Bachelors of Science in Neuroscience and a Certificate in Markets & Management Studies. My schoolwork instilled in me a deep love for understanding human behavior and rigorous research and experimental design.

My first formal role as a researcher was as a Research Assistant for the Brannon Lab at Duke’s Brain Institute for Brain Science. In this lab, I ran behavioral and EEG studies on infants and toddlers to assess cognitive processes involved in numerical processing. I was fascinated by how we could study how people think about math from both a behavioral and a neuroscience perspective.

Searching for a research role that generates more immediate impact, I started to do Behavioral Science research under Dan Ariely in his Center for Advanced Hindsight lab. I fell in love with the trifecta of research — brainstorming novel research questions, conducting and analyzing qualitative and qualitative research, and generating meaningful insights — to understand how people make decisions. I learned how to ask the questions others weren’t asking. This experienced shaped how I design clever studies to get to the truth of human behavior.

Currently a Senior User Researcher Spotify, I specialize in creative, mixed methods research. I lead research projects that involve either multiple User Research methods or collaborating with User Research, Data Science, Behavioral Science and Data Visualization. My holistic research enables data-driven strategic decision making for leadership from business and product teams on Spotify Free.

Feel free to say hi, especially for interest in mixed methods research or speaking and writing opportunities.